TikTok is introducing a updated setting that permits them to reduce the quantity of AI-made videos appearing in their timelines. This move comes as the platform announced that it now features in excess of 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale launch. This development aligns with a rise in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing channels on a popular video site only show content made by AI. A considerable share of this output is deemed “AI slop”, a phrase for inferior, mass-produced content that is typically illogical or surreal.
“We know from our community that numerous viewers like content made with AI tools, from computer-generated images to informative clips, and we want to provide users the ability to see more or less of that, according to their own choices,” commented a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its service identified as made with AI. In total, over 100 mn pieces of content are uploaded to the service daily, making clips made by AI a minor portion of its total content library.
User Control Features
Users will be able to limit or boost the volume of artificial media they watch by opening the “manage topic” option in the app and picking AI-made media. Further subjects that can already be modified under the setting encompass news, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate creators to tag convincing AI-generated content, and it forbids malicious AI impersonations of celebrities or emergencies. Any realistic AI video that is without a tag can be taken down under its user guidelines.
In addition, the app will from now on attach an “AI-made” tag to content created with its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This action is designed to stop users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a $2 million awareness program for experts and institutions to create learning resources about responsible artificial intelligence. This initiative will benefit educational bodies specializing in educating programming and robotics.
Platform Protection
The platform has justified its content review process, amid debate over intentions to lay off hundreds of safety staff in the UK. It is expected to eliminate hundreds of positions in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The platform reported a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to the use of its automated systems.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
